Google advertising built for people already searching to hire you
We build and manage Google search campaigns that put your business in front of homeowners actively searching to hire an outdoor living contractor.
What a Google lead costs, and what it’s worth
Cost per lead on Google runs slightly higher than on Meta. The reason is what you’re paying for: a Google searcher has already decided they want the work and is typing it into a search bar, while a Meta user is interrupted mid-scroll. You’re paying more to reach someone who is further along and actively looking to hire.
Google rarely replaces Meta, it pairs with it. Meta reaches people before they’re searching, creating and catching demand while they scroll. Google catches them the moment they start searching, ready to book. Together the two channels cover the whole buying journey. Whether a second platform is worth it depends on your numbers, and that is what to weigh before you spend.
What you are actually buying on Google
A homeowner who types “sunroom builder near me” has already had the argument with themselves. They have decided they want it, decided to hire it out, and decided to start looking today. You are not convincing them of anything. You are competing to be the one they call.
That changes what the money does. On Meta you pay to interrupt someone and create the want. On Google you pay to be present at the moment the want turns into action, which is why the click costs more and why it is worth more.
It also changes what a wasted click looks like. A homeowner searching “how much does a sunroom cost” is months out. One searching “sunroom contractor Winchester VA” is calling someone this week. Both cost you money if your campaign does not know the difference, and separating them is most of the work.
How we run Google, and how we earn the right to run more of it
We don’t switch on a campaign and walk away. We concentrate spend on active buyers, refine against real performance data, and we’ve earned expanded scope from clients who saw the Meta work deliver first.
Reaching ready-to-book buyers
Campaigns are built to put your ad in front of people actively searching to hire an outdoor living contractor, not a broad audience, so spend concentrates on real buying intent instead of general awareness.
Managed and refined against real performance data
We don’t set a campaign and leave it. We manage and tighten it against what the data actually shows is converting, moving budget toward what books work instead of what looks good on a dashboard. Across our client base, this produces an 8x average return on ad spend.
Built around your sales process
Where it helps, we dial qualification in with you directly, because a lead’s value depends on the sales process that receives it.
Earned, not upsold
Several clients came to us first for Meta, saw it deliver, and added Google once it did. Sunview Enterprises added Google with us in the second quarter of 2026 after its Meta work proved out. Sleepy Creek Sunrooms moved its Google management over to us from a prior agency. Deluxe Pool Services added Google at its own request. In each case the expansion came from the client, after the first channel produced.
One case where the turnaround came first
Integrity Home Pro, first six months
Prior agencies had burned $70,000+ on Meta with little return. After we rebuilt the funnel on the same channel, the first six months produced $400,000+ in quotes and a single $160,000 sunroom sale.
Results vary and depend on a range of factors. This figure reflects a specific client engagement and is not a guarantee or promise of future performance, and Atlantic Media Company does not guarantee that any prospective client will achieve similar or comparable results.
Read the full case studiesWhat it costs
Average cost per lead
in ad spend, blended across Google and Meta, and Google typically runs above that blend
Average return on ad spend
across our client base
Typical monthly investment
on a single platform, and there’s no locked-in contract, we earn your business every month
We send your paid search traffic to dedicated landing pages built for that specific search, not to your homepage or general service pages, because a page built to convert one search’s exact promise converts far better than a general website, and on a channel where each click costs more, that difference matters even more.
Read the full argument on Why UsThe outdoor living contractors we build marketing for
Our clients say it better than we can. Every review is verbatim, 5 stars, and carries a name you can look up.
See More ReviewsCommon questions about Google advertising
Do Google Ads actually work for contractors?
Is Google or Meta better for my business?
How much should I budget for Google ads?
What’s the difference between a Google lead and a Facebook lead?
Do I need Google if I’m already running Meta?
Ready to talk about your numbers?
Book a free consultation to see whether Google makes sense for your market, or ask for a free audit if you’re already running paid search.
There’s no locked-in contract. We earn your business every month.
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