A good share of the companies we work with, we first met on a trade show floor. Someone stops at the booth, we get to talking about how their leads are actually going, and a real relationship starts before a dollar of ad spend is ever on the table.
That is not a marketing stunt for us. About 80% of our clients come through referrals, and much of the rest begins in person, which makes meeting contractors face to face central to how we actually grow. The firm that runs your ads should be a firm you can stand next to and shake hands with. That is the opposite of the disappearing agency a lot of contractors have been burned by, and it is why we keep showing up under our own name at the industry’s real events.