Deluxe Pool Services LLCPool Renovation Company, Connecticut and New York
Signed in Person, Looking for Leads That Actually Close
Deluxe Pool Services LLC is a pool renovation company serving Connecticut and New York. AMC met and signed the business in person at the Pool & Spa Show in Atlantic City in January 2026, an event AMC attends as an exhibitor.
Deluxe Pool Services needed paid social to produce pool renovation jobs that actually close, not just cheap clicks.
They brought AMC on to run Meta advertising built around real, qualified buyers rather than volume for its own sake.
At a glance
- What they build
- Pool renovation company
- Service area
- Connecticut and New York
- Where they started
- Looking for leads that close, not just cheap clicks
Dedicated Landing Pages, Not Autofill Forms
AMC ran Meta advertising for Deluxe Pool Services built around split-tested, dedicated landing pages instead of Meta’s native autofill lead forms, so the leads coming in were real, ready buyers rather than tire kickers.
That qualification-at-the-source approach is what let a small early batch of leads convert into signed, deposited jobs.
The Results
First leads received
Deluxe Pool Services, first four months (February to May 2026)
Jobs closed with paid deposits
Deluxe Pool Services, from that first batch of ten leads
Additional work through spring
Deluxe Pool Services, same four-month window
In their first four months with AMC, Deluxe Pool Services closed two pool renovation jobs from just their first ten leads, both with paid deposits, with more work booked through spring.
Deluxe Pool Services has not disclosed the dollar value of those jobs, so this page reports the close rate and the momentum it produced rather than a revenue figure or a return multiple. All in, the engagement has run on a few thousand dollars. Before AMC, Deluxe was buying shared Angi and HomeAdvisor leads, the same homeowner sold to five or more contractors at once, a bidding war before the first conversation. The campaigns AMC built instead send exclusive Meta leads to Deluxe Pool Services first, and the business owns those campaigns outright.
Results vary and depend on a range of factors specific to each business. The numbers above reflect Atlantic Media Company’s engagement with Deluxe Pool Services and are not a guarantee or promise of similar results for another company.
“They take the time to explain what they're doing and are always open to feedback... It's been a smooth, professional partnership from the start.”Deluxe Pool Services LLC, Google review
Visuals
See more on Creative
Ready to Start?
If you're a pool company more concerned with whether leads actually close than how many of them show up, let's talk about what dedicated landing pages could do for your close rate.
No locked-in contracts. We earn your business each month.
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