Probuilt Pool & PatioPool & Patio Builder, Kansas City Metro

Kansas City MetroPools and patiosMeta advertising + consultingClient since September 2024

Where they started

Probuilt Pool & Patio is an established Kansas City metro pool and patio builder. The company holds an A+ rating with the Better Business Bureau, a 4.6 star rating, and has been in business since 2006.

Probuilt engaged Atlantic Media Company in September 2024 to make paid social produce real, trackable jobs, not just clicks and impressions.

Atlantic Media Company also helped Probuilt launch a new division, Probuilt Renovations, building the website, SEO, ad campaigns, and business plan behind it. For 2026, Probuilt moved every marketing channel to Atlantic Media Company across both brands.

At a glance

What they build: Pools and patios
Service area: Kansas City metro (MO/KS)
Where they started: Wanted paid social to produce real, trackable jobs

What we deployed

What Atlantic Media Company ran

Meta advertising with split tested dedicated landing pages in place of native Meta autofill lead forms, the same qualification at the source approach behind every Atlantic Media Company account. For Probuilt, those landing pages convert at 6% or better.

The team also runs 48 hour creative pivots across Probuilt’s outdoor living service lines, and built out Probuilt Renovations, the company’s new division, on the systems and consulting side.

Meta Advertising Consulting

Results

$28,000

Meta ad spend

Calendar year 2025, Meta advertising only.

$400,000+

Direct revenue

Calendar year 2025, attributed to Meta campaigns.

16:1

Media return

Revenue against Meta ad spend alone, calendar year 2025.

~9x

All in return

Revenue against ad spend plus management fee, about $44,000 all in, roughly 800% ROI.

6%+

Landing page conversion

Probuilt’s split tested dedicated landing pages.

Across calendar year 2025, Probuilt Pool & Patio’s Meta campaigns turned about $28,000 in ad spend into more than $400,000 in direct revenue, a 16 to 1 media return. Counting the full all in cost, roughly $44,000 including management fee, that’s closer to 9 times spend, about 800% ROI.

Results vary and depend on a range of factors specific to each business. The numbers above reflect Atlantic Media Company’s engagement with Probuilt Pool & Patio and are not a guarantee or promise of similar results for another company.

The Ups and the Downs

The 16-to-1 number is real, but it was not instant. Here is the honest version of how the Probuilt engagement actually went: the wins, and the parts that took work.

What went well

A 16-to-1 media return
Across calendar year 2025, about $28,000 in Meta ad spend produced more than $400,000 in direct revenue, roughly 9x once the management fee is counted in.
Landing pages that actually convert
Split-tested dedicated landing pages, used in place of native Meta autofill forms, convert at 6% or better, so the spend turns into real, trackable jobs.
It grew into a whole new division
The relationship expanded from ads into launching Probuilt Renovations end to end, and for 2026 Probuilt moved every marketing channel to us across both brands.

What took work

It did not happen overnight
In Chris’s own words, "nothing comes free or fast." The funnel took patience and precision to dial in before the numbers looked the way they do now.
Lead gen is its own discipline
Paid social lead generation behaves differently from chasing reach, and getting the maximum return meant holding the sales team accountable on fast, consistent follow-up.
The creative never sits still
What worked had to be found and kept fresh. The team runs 48-hour creative pivots across Probuilt’s outdoor living service lines rather than setting one ad and leaving it.

“I have worked with Noah and his team for the past six months, and have committed to an additional twelve months even though there is no contract. Nothing comes free or fast these days, but the value that Noah and his team had brought, and continues to bring, is worth every dollar.”

Chris Oswalt, Probuilt Pool & Patio, Google review